How to opt out of Acxiom, the marketing data broker

Sites like Spokeo or FastPeopleSearch publish a page about you that anyone can look up. Acxiom works the other way round. According to its US privacy notice, its marketing data products are used by companies, non-profits, government agencies and political organizations to enhance their customer files and to build prospecting and fundraising lists, and Acxiom does not provide data to individual consumers. Its privacy request forms run on a portal operated for the Omnicom advertising group.

So an Acxiom opt-out will not make anything disappear from a search engine. What it does is take you out of one of the large upstream sources that marketing lists are built from. It is a ten-minute job worth doing once.

As of October 2026, Acxiom’s US opt-out works like this:

1. Open acxiom.com/optout (Acxiom’s footer also has a Do Not Sell My Personal Information link).
2. Choose the US opt-out request. One form covers both individuals and people acting on behalf of another person.
3. Respond to the confirmation email. Acxiom says you must give a valid email address so you can respond to the email that validates your request.

Acxiom’s consumer instructions say it accepts opt-out requests without identity verification, and that it offers these rights to consumers nationwide, not only in states with privacy laws.

Acxiom says it processes an opt-out within two weeks after you respond to the confirmation email, and that it could take longer before removal of data about you is fully effective. It also says plainly that an opt-out is not effective for data already provided to marketers before your request.

An opt-out stops future sale. Deletion goes further, and Acxiom handles it as a separate request through its US Privacy Rights Portal, also reached from the consumer instructions page or by phone at the same number. For a deletion or a “right to know” request, Acxiom says you must first verify your identity through a third-party verification service at no cost, giving your full name, physical address, date of birth and email address. You get a request ID to keep, and should expect several emails during verification.

Is it worth handing a data broker your date of birth to make it delete you? Many people stop at the opt-out. If you want Acxiom to hold nothing at all, deletion is the request that does that.

Acxiom is one of many marketing data companies. Two free steps reach a lot of them at once:

• Turn on Global Privacy Control in your browser. It sends an opt-out-of-sale signal that businesses must honor under several state laws. Brave and DuckDuckGo turn it on by default and Firefox has it in settings, according to globalprivacycontrol.org.
• Californians: use DROP. The state’s Delete Request and Opt-out Platform sends one deletion request to every data broker registered in California.

The brokers that publish listings matter more for your safety. Start with our data broker opt-out list and the full walkthrough in how to remove your info from data broker sites.

Removal services concentrate on people-search sites, where results can be checked. Ask any service which marketing brokers it covers before assuming Acxiom is included.